Posts by Webby Maestro
Thumbs Up–Good Work! Thank you…
It’s time for a thumbs up: Roger Hayse and Andy Jillson congratulations on the recent large law firm merger you helped navigate. Greg Storey thanks for being such a powerful influence in shaping LXBN. Josh will be in touch… Matt Schatz, what you did in Burma with the orphans is amazing. I’m glad that Cobra didn’t kill you. D. Todd Smith, thanks…
Read MoreTo Own Your Blog Is To “Control” Your Professional Destiny
If you’re not online then you’re losing traction (and clients) to the professionals cultivating a strong online presence through the act of blogging. The Internet is a communication ecosystem that amplifies the effect of lucrative referrals with “word-of-mouse spread[ing] even faster than word-of-mouth,” according to a Harvard Business School study, The Economics of E-Loyalty. An Example of Traction…
Read MoreTurning the Digital Dials of SEO and Social in Your Favor
Why read The Complete Beginner’s Guide to SEO? Because you need to know that: SEO is a tactic not a strategy and is part of an overall online marketing strategy that embraces social. Understanding the interplay of social and SEO is key to people finding and connecting with you. Google looks at 200 different factors to…
Read MoreLike You Really Need To Validate Your Social Media Presence…
Because of the hugely influential role that the Fortune 500 companies play in the business world, studying their adoption and use of social media blogs offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies. Read: Fortune 500 Blogs Validate Social Media Presence by Jack Loechner A Fortunate…
Read MoreBiggest Challenge Legal Marketers Face? Lawyers…
This guest post is authored by Cara McDonald, LexBlog’s Director of Marketing. Her post was published first on Above The Law. Get Real With Law Firm Marketing—5 Observations Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That’s B.S. Legal marketers are misunderstood at best and completely maligned at worst. As a…
Read MoreCanadian Bar Association: Let Non-Lawyers Own Law Firms…
In Mindset Matters: Lawyers That Lead Well Are Receptive to Change, I brought forward the view that business executives might be better equipped to lead law firms through the turbulent change facing the legal industry. The Canadian Bar Association’s (CBA) recent recommendation that non-lawyers be able to own law firms underscores this view. This CBA recommendation is refreshing when juxtaposed against the Texas State Bar ethics ruling which states…
Read MoreMindset Matters: Lawyers That Lead Well Are Receptive to Change
I’m sitting in a Vancouver, BC coffee shop with Gerry Riskin, author of the Amazing Firms, Amazing Practices blog. We’re talking about leadership and the differing mindsets of lawyers and business people. Our conversation was prompted by Gerry’s mindset slide: I can relate. Early in my legal career, I worked with lawyers in leadership roles who wore this mindset…
Read MoreBloggers: Your Audience Wants Real-time Conversation
With the Internet and social media spreading information in every direction how does a lawyer stand out? How do you get noticed among the 3 billion Google searches performed each day? First, develop a sense for where your clients and prospects tend to gather online. Second, get a feel for why they congregate on one platform over another and how…
Read MoreSeattle Enchants–Watch Why…
Seattle — captivating since 1851… My affaire de coeur with Seattle is long. Seattle is my hometown. Sorry Chicago (birthplace). Sorry Pittsburgh (college, etc.). You’re both great cities but you’re not the Emerald City. It’s no fluke that Seattle is the fastest-growing major city in the USA and the largest city in the Pacific Northwest. F-Stop Seattle’s time lapse photography captures the hypnotizing allure of Seattle. Pause for a…
Read MoreThe Internet–A “Silk Route” For The Ages…
We broke up. I dropped the bitch cold. No quarter. No compromises. No regrets. I left the practice of law. Here’s what happened next… 25 Years Ago (Circa 1989) Every couple weeks my Dad and I grab a dinner together. We’re in a sushi restaurant in Pittsburgh drinking cheap, hot sake and eating smelly fish. I…
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