Posts by Webby Maestro
Not Everyone Blogs–Therein Lies Your Competitive Advantage…
Almost every serious professional probably has a website but not every professional has a blog. In fact, a small percentage of professionals blog. An even smaller percentage blog well. Therein lies the competitive advantage… The best bloggers are self-starters with a bias toward action. They realize that the vast majority of their peers don’t have the break-through energy…
Read MoreWant a Hulking Competitive Advantage? Engage People Well…
Losing just one key player can seriously impact budget, workflow and office culture. And its the top employees who are most ambitious–and most sought after. Do you have systems in place to keep your team happy and loyal? —Parker+Lynch When 78% of business leaders rate employee retention and engagement as an “urgent or important” issue, the time is…
Read MorePropel Your Law Career Through Blogging Like Donoghue
You want blogging advice? Focus on a specific niche Choose a space that’s not crowded Blog on a consistent schedule Stay the course even when you don’t want to Focus on the quality of people following you–not the number How helpful was that? If you’re like me, not so much. I need a breathing benchmark wrapped…
Read MoreBe Discoverable–Google Loves Law Blogs And So Should You
Here’s what we all want to know: Who are you? What do you do? How are you different? Yep, that’s what inside counsel and consumers of legal services want to know. So, how do you convey what’s special about you? Please don’t say your law firm website. A bio stuck inside a static website is like…
Read MoreCalling Yourself A CEO Doesn’t Make You One
Are you a pretend CEO? If so, listen up: Just because you call yourself a CEO doesn’t make you one. For one thing, if a board of directors doesn’t name you chief executive officer of a real corporation, you’re sort of like a silly little kid playing grownup. More importantly, you’re probably misrepresenting your abilities,…
Read MoreSyndicated Content: 3 Things to Do Right Now
Today’s guest post is authored by Kristina Corbitt. Kristina is LexBlog‘s Training & Community Manager. She focuses on engaging our clients on and offline and provides a litany of resources for clients in LexBlog’s Reach community. Kristina’s blog post below exemplifies the immense value and support she delivers each and every day to our clients and the entire LexBlog…
Read MoreBlogging Trends to Look for in 2015
WEBINAR: Wednesday, December 10, 2014, 10:00 AM PST – 11:00 AM PST This client webinar will cover blogging and social media trends and updates to start 2015 off right. We’ll go over exciting tools and trends that will give your online presence that extra punch, the latest in SEO best practices and what you can…
Read MoreFocus on Keeping And Growing Your Existing Clients…
This mash-up is inspired by a lawyer I know who thinks that signing new clients solves all his problems. He’s certainly not listening to Gina Rubel: As a legal marketer, I am constantly reading articles for lawyers about business development. Common titles are “Biz Dev for Lawyers,” “How to Be a Law Firm Rainmaker,” “How to…
Read MoreStrategy of Merger: Four Steps to Success for Law Firm Leaders
These are challenging times for the nation’s 200k+ law firms. Just look at the pace of mergers. Combination announcements appear almost weekly. In fact, 2013 was a record year for law firm mergers. And, based on the first nine months of this year, 2014 will end with a similar number of transactions. Although the mega-mergers grab the…
Read MoreMake The Investment To Blog–Corporate Counsel Will Reward You
No one should be surprised that Fortune 500 companies hire some of the biggest names in law for legal services. Corporate Counsel’s annual report lists the top ten law firms hired by the Fortune 500. As David Lat points out in Who Represents America’s Biggest Companies? (2014): …[T]he most-mentioned firms aren’t necessarily the most prestigious or the most profitable. The rankings…
Read More