Posts by Webby Maestro
Investment Bankers: Blogs Generate More Proprietary Deal Flow At Significantly Less Cost
My blog is about the colliding forces of social media, leadership and the business of relationships (aka business development as a profession). John Grimley captures the essence of how these forces are upending traditional methods of referrals in the investment banking world in his blog post entitled, WhyInvestment Bankers Should Be Blogging. John calls out two key drivers:…
Read MoreHow Online Relationships Lead to Real-World Clients for B2B Professionals (Webinar Recap)
On August 1, I co-hosted a webinar with Lee Frederiksen of Hinge Marketing that attracted over 450 registrants. The topic: Blogging for Clients: How Online Relationships Lead to Real-World Clients. I have no doubt that social media needs to be demystified based on the questions we fielded that day. …[A] business must extend it’s digital ecosystem into social spheres in order…
Read MoreWebinar–Blogging for Clients: How Online Relationships Lead to Real-world Clients
Social media is more than just another marketing channel–it’s a communication ecosystem. That concept is best understood through firsthand experience. So, take a deep breath, create some whitespace for yourself and dip your toe in: LexBlog is partnering with Hinge Marketing to host a webinar on how online relationships lead to real-world clients. I’m honored to be presenting with…
Read MoreDeveloping an Integrated Professional Presence in the Physical and Virtual Worlds
The Professional Development Consortium (PDC) hosts its Summer conference in Seattle July 12-14, 2012. The theme of the conference is Innovation – Above and Beyond. I have the honor and pleasure of being on a panel moderated by professional development expert and blog author Cindy Pladziewicz. We’ll be discussing how to develop an integrated professional presence both online…
Read MoreWhat Can An Indie Rock Group Teach Us About Teamwork and Leadership?
What do “5-people-playing-a-one-guitar interpretation” of Gotye’s Somebody That I Used To Know illustrate about teamwork and leadership? A lot. Playing any musical composition is difficult but the complexity of what you’re about to witness requires serious coordination, collaboration and practice. That didn’t happen by accident. Watch this: http://www.youtube.com/watch?v=WRx1Tqcv2uU&feature=player_detailpage#t=5s Thanks to indie rock group-members Marshall, Sarah, Gianni, Taylor and Joel of Walk…
Read MoreLeverage Social Networking as a Business Development Tool: SEMINAR at LexBlog on Friday
Are you using the Internet as a tool for accelerating your relationships and word-of-mouth to build your book of business? Are you blending traditional marketing techniques with social networking? Do you control your destiny by driving revenue as a rainmaker? Developing and executing on a professional social networking strategy can be powerful. Consider: 40% of legal professionals say blogging and…
Read MoreFacebook is Weaving More Deeply into the Blogosphere–Good or Bad?
This blog was designed and developed by LexBlog on WordPress so this Forbes story caught my attention. It’s no longer about me arriving at a destination. My social identity seamlessly moves from my blog to LinkedIn to Twitter. I like that. Then there’s Google+ and Facebook and other social networking players. These fish nip at my fins like a barracuda seeking (per Jeffrey Rayport) “to extend their influence over the…
Read MoreLeonberger Connection made in French Lick
Mark Greene and I never met in person until today in French Lick, Indiana. The first thing he did was show me a picture of his dog. I think FaceBook was the trigger. Right, Mark? That was a special moment. This is not just any dog. It’s a rare dog and Mark has had three of these dogs like…
Read MoreHe Listened to me—I Listen to him…
Yesterday, I was inspired by a blog post entitled: 4 Keys To Better Business Development Conversations penned by one of my favorite bloggers, Eric Fletcher of Marketing Brain Fodder. I commented: “My 25-plus years of observing the good, bad and ugly teaches me that the best biz dev professionals diagnose the client/customer problem, issue, friction, hassle, etc. much like an doctor diagnoses…
Read MoreAre You Using the Internet as a Tool for Accelerating Your Relationships and Word-of-Mouth?
Lots of good chatter at #SML12… For almost 5 years now, I’ve asked lawyers who are serious about effective business development this singular question: Are you using the Internet as a tool for accelerating your relationships and word-of-mouth? That’s a starting point for acceptance. Professionals, including lawyers, need to adjust to a changing society just…
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