Posts by Webby Maestro
Ghost Post? No! Never! Don’t Ever Do That…
I have no doubt that I could make good money ghost writing blog posts for lawyers — but this won’t happen. Why? Because it’s WRONG. Blogging is a two-way conversation that engages. If you’re expert and you want to be visible then stop with the excuses and write your own blog posts. That’s the only way to…
Read More“You Must Market Your Marketing”
Jay Baer talks about “breaking through the enormous amount of digital clutter.” Jay’s coaching in Why You Need to Market Your Marketing is spot on: We often think about content and social media as different, but they are really two sides of the same coin. Content is fire, and social media is gasoline. It’s much easier (and more effective in…
Read MoreTop 5 Reasons Lawyers Should Blog–Webinar Recap
This recaps of last week’s webinar that I co-hosted with CMO Eric Fletcher. Our 1-hour talk focused why a blog is an essential tool for lawyers serious about business development. Core Beliefs Be sincere, authentic, transparent about “why” you do “what” you do. Remember, the “why” not the “what” drives business development. Example: What I Believe Informs Everything I Do…
Read MoreHow Online Networking Turns into Friendship then Collaboration
Kent Huffman’s 8 Mandates for Social Media Marketing Success hit my radar after my friend, colleague and client, Eric Fletcher, sent me the book with this thoughtful note: That’s quite the gesture coming from a guy selected from more than 300 candidates, to be one of 16 featured speakers in the October 2013 TEDx program in San Antonio, Texas. This is also a CMO who is…
Read MoreElevate Your Understanding of Social Media — 8 Mandates
Kent Huffman decided to write 8 Mandates for Social Media Marketing Success to identify and explore the most important personal behavioral traits that marketers need to master in order to get measurable, repeatable results with social media. This book is a product of networking – largely through social media. Kent curated insights and success stories from 154 CMOs, marketing…
Read MoreWEBINAR: Top 5 Reasons Lawyers Should Blog
DATE: Wednesday, March 26, 2014TIME: 1:00 p.m. – 2:00 p.m. EasternWHERE: Register here Why this webinar? Two reasons: One… The traditional way of building a law practice doesn’t work so well anymore. Offline referrals, Rotary meetings and lunches won’t get you where you need to go. The marketplace is too crowded and your potential clients are…
Read MoreTransparent Leaders Don’t Indulge in the Culture of Over-Sharing
Everything I do or say flows through my network. In fact, my actions and words influence not only my “first degree” friends, but also my friend’s friends (2nd degree) and even my friend’s friend’s friends (3rd degree). The same is true for you. This phenomena is called the Three Degrees of Influence rule and the research of Harvard-trained social…
Read MoreFor Dog Lovers and Viggo Fans — Just Because…
I’m working my butt off today and I look to my left and I see this? That’s Viggo. He just turned 6-months old on March 12. How could I not share this with my dog-loving friends? Viggo to Kevin: “Keep life simple and enjoy these moments.” At 8-weeks old Viggo barely weighed at 18 pounds.…
Read MoreMcKinsey to Professional Services: “Huge ROI From Social Media”
If you lead or do the marketing or business development for professional service firm (includes accounting, advertising and marketing, architecture, management consulting, engineering, IT, legal, and scientific research services) then know this: The professional services industry has the greatest potential of any industry to see huge return-on-investment benefits from social media. That comes from the McKinsey Global Institute (MGI) 40-page report: The Social…
Read MoreAdapt to Law’s Digital Disruption or Die by Snooze
If “what we find changes who we become” then consider this Law 2.0: The New Continuum of Legal Education report by Colorado Law (University of Colorado at Boulder): Digital disruption is forcing law to change just like journalism, music, video and other information industries. This digital transition leaves many traditional law firm business models under stress. This creates new opportunities…
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